we’re not marketing a product

Remember, brothers and sisters, we’re not marketing a product. We’re not selling anything. We’re not trying to impress anyone with our numbers or our growth. We are members of the restored Church of Jesus Christ, empowered and sent forth by the Lord Himself to find, nourish, and bring safely into His Church those who are seeking to know the truth.

Viewed from that eternal perspective, what we are to do seems so simple and clear, but I know that member missionary work can be challenging and sometimes frightening. Please allow me to suggest three simple things that we can do to assist in this divinely commissioned responsibility.

First, we should exercise our faith and pray individually and as families, asking for help in finding ways to share the restored gospel of Jesus Christ. Ask the Lord to open the way. Prayerfully set a date with your family to have someone in your home for the missionaries to teach. Remember, brothers and sisters, this is the Lord’s Church. Let Him guide you through constant prayer. With a prayer in your heart, talk to everyone you can. Don’t prejudge. Don’t withhold the good news from anyone. Talk to everyone, and trust in the promised power of the Spirit to give you the words you should say. Let them make the decision to accept or reject your invitation. Over time, the Lord will put into your path those who are seeking the truth. He is the Good Shepherd. He knows His sheep, and they will know His voice, spoken through you, and they will follow Him (see John 10).

President Gordon B. Hinckley said, “It will be a great day when our people not only pray for the missionaries throughout the world, but ask the Lord to help them to assist the missionaries who are laboring in their own ward” (“Missionary Service,” First Worldwide Leadership Training Meeting, Jan. 2003, 19).

Second, leaders must lead by example. The Spirit will prompt and guide you in finding those interested in our message. Your personal worthiness will give you the courage and the spiritual power to inspire your members to actively help the missionaries.

Some years ago a faithful convert, Brother George McLaughlin, was called to preside over a small branch of 20 members in Farmingdale, Maine. He was a humble man, driving a milk delivery truck for a living. Through his fasting and earnest prayer, the Spirit taught him what he and the members of his branch needed to do to help the Church grow in their area. Through his great faith, constant prayer, and powerful example, he taught his members how to share the gospel. It’s a marvelous story, one of the great missionary stories of this dispensation. In just one year, there were 450 convert baptisms in the branch. The next year there were an additional 200 converts. President McLaughlin indicated: “My job as branch president was to teach [the new converts] how to be Mormons. I had to teach them how to give talks and lessons in church. I had to teach them how to teach the gospel to their children. I trained the new members to become strong members.” Pretty simple.

Just five years later, the Augusta Maine Stake was organized. Much of the leadership of that new stake came from those converts in the Farmingdale Branch. Now we might ask why there was such great success in those days, and the answer may be because of the urgent need to strengthen the Church. Let me assure you that that same urgency in all units of the Church is every bit as critical today as it was then....

Third, member missionary work does not require the development of strategies or gimmicks. It does require faith—real faith and trust in the Lord. It also requires genuine love. The first great commandment is to “love the Lord thy God with all thy heart, and with all thy soul, and with all thy mind. … The second is like unto it, Thou shalt love thy neighbour as thyself” (Matt. 22:37, 39).


M. Russell Ballard, “The Essential Role of Member Missionary Work,” Ensign, May 2003, 37